Facebook could launch a separate camera application to encourage too live

Facebook is in a live tear these days, and a report indicates that it could go further in the photo and video with a new standalone application.

The network is developing a camera application, according to the Wall Street Journal - not to be confused with the existing Instagram. A prototype reportedly allows users to go directly to your camera, then share your add-in properties managed by Facebook.

Another rumored feature would allow users who are recording a video with the application of a pull in a live broadcast. With most of Facebook live video from outlets, brands and media celebrities these days, allowing regular users start a stream with the push of a button while already in the recording process could lead more people to give it a try.

In fact, it could lead to an avalanche of live streams, which can be annoying for friends and family still good news for Mark Zuckerberg and company

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As the Journal speculates, the camera application is a sign of Facebook is feeling the heat content decreased original user.

We have reported in recent weeks on this issue and plans of Facebook to stanch it, including potentially let users receive tips for posts.

A spokesman for Facebook sent me this statement with regard to share original content on the network: "People continue to share a ton on Facebook, the overall level of exchange has remained is not only strong, but similar to levels of years above. "

As for the camera application, Facebook would not comment on rumors or speculation, they said.

Sharing may be strong on Facebook but is the type of content being shared where the waters are still muddy.

The data collected by GlobalWebIndex indicates people are turning to social networks increasingly to upload photos and videos that take themselves. GlobalWebIndex according to figures cited by the Wall Street Journal, 37% of Facebook users surveyed said they uploaded or shared their own photos in the first quarter of 2016, down from 46% the previous year.

The know say the new application is intended to encourage users to actually produce photos and videos, instead of sitting back and passively like them. also will apparently try to inspire users to be creative, which means you could be in filters, face swaps and other nontraditional forms of creative expression.

The application can not make it to mobile users, according to the report, but it seems that Facebook is hard at work, wiping the sweat from his brow while cooking up possible ways to get us create and share again. We have to wait and see what decides to serve.