Lava expects to launch an Android phone One on July 14 to Rs 12,000

The first batch of Android One phones were launched last year, were a big fiasco. But Google is not discouraged and is all set to start the next batch of Android One terminal, this time to users who have used smartphones before instead of selling to first time buyer targeting.

It is expected that the International washed to launch the first of this new breed of Android Terminal One on 14 July for a mid-range price of Rs 12,000. According to a report in Economic Times, the launch event will be attended by top executives from Google. It is not clear whether the own Sundar Pichai would attend the event. We know very little about the specifications of the phone apart from the fact that sport a 5-inch screen, 2GB of RAM and a Mediatek chipset.

Unlike the first iteration, when Indian phone makers were not involved in the design process, this time lava and Mediatek will collaborate on the hardware in the software. According to sources cited in the ET report, the first phase partners simply MDGs devices renowned Chinese and had no say in the hardware or software, but the situation will be different this time.

The unavailability of Android terminals with retailers One was one of the biggest strategies fail with the first wave of Android phones One of Micromax, Karbonn and spices. According to Caesar Sengupta, vice president of product management at Google, the company will take steps to ensure that the devices were indeed available everywhere and not just online.

So the new Android phones One of the lava will be available online and offline. Google is expected to spend $ 10 - $ 15 million in marketing and promotion. Google has given no confirmation about it.