LG urban watch Luxe is a SmartWatch plated 23 carat gold available to $ 1,200

In collaboration with US retail jewelry Reeds Jewelers, LG will introduce a limited edition premium SmartWatch - LG urban Luxe clock. The SmartWatch is designed using 23 carat gold and leather strap alligator set a unique case lacquered shine. It will be available from late October and will be priced at $ 1,200 (about Rs 80,000).

The LG watch Luxe urban sport a deployment clasp for a fitted look elegant, it is not bulky. The 23 carat gold is used in the LG urban watch Luxe is said to be stronger and harder than 24K gold used in jewelry and heavier than 18K gold used in traditional luxury watches.

LG says that the use of a deployment clasp makes the watch even more exclusive and unique. It is crafted in the highest level of craftsmanship, to 50 separate steps in its creation, carefully managed by 30 experienced skinners.

Each of the limited edition of 500 watches is said to be engraved with your own serial number for authenticity and available initially in the US for pre-order in www.reeds.com later this month or visiting anywhere Reeds Jewelers.

"Portable devices should not be considered as an extension of a smart phone, but an extension of yourself," said Chris Yie, vice president and chief marketing communications for LG Mobile Communications Company. "This blend of craftsmanship and technology is a natural evolution of the SmartWatch, which is increasingly becoming a lifestyle accessory than a piece of hardware. We believe this is a good direction to take over and we want to encourage this transformation."