Tuesday, March 22, 2016

Apple against the FBI: The fight encryption iPhone is a marketing platform for both


For Apple, the kickstarter week with its iPhone event along with some other announcements on Monday. Today was when the company was supposed to have a room confrontation decide the fate of the battle of encryption that is involved in the FBI.

Interestingly, the Apple event was to take place a week earlier, on March 15, and devices to hit stores on March 18. Therefore, since it is recent focus of the company on how to address the legal issue has forced to push ahead the event, or is a movement intended to stir the attention away from the ongoing legal trouble ads with new devices.

If that was not indicative of the movement to communicate about privacy, then consider this. In last night's event, there was no breast-beating in recent sales numbers or application download share normally at first. Instead, Apple seemed like the guardian of personal freedom, a responsible citizen who cares about the environment and works effortlessly to protect human health.

In short, the case hearing FBI was on the minds of the event organizers, and would have been directed from the highest orders. It's a great way for Apple to put forward a strong case to the commitment of the company is in data encryption and security in the launch event, which could help add to the hordes of protesters can save outside the courtroom in federal court in Riverside, Calif. But then, this morning awoke to the news that the FBI said it found a way to access the iPhone is in the case of San Bernardino.

He put it briefly, it asked Apple to build a back door for the iPhone for private data extraction and integration Rizwan Syed Farook terrorist who killed 14 and wounded 22 people in San Bernardino. The company refused to follow the orders of the FBI because it violates the privacy of its customers. Since then, there has been a lot of public insults between the two sides. And now, both sides would live happily ever from the looks of things.

This is not the first time that the company was asked to take down a phone related to the investigation of a crime, and both seem to have gone in search of public support is making a big difference here. A terrorist killing people is unjustifiable and iPhone defend such a person could build a strong case against why the government deserves a back door in the data. The FBI chief said it is a case that one out, it was so amazing in itself, soon swallowed his words and called it a way to "set a precedent". 

Moreover, Apple, known for wrapping usually up such discussions behind closed doors, the claim for compensation indicates what the FBI is up and why the claim is denied publicly refused. Apple defended itself saying it is sad with the incident, but doing a back door that serve thousands of such requests in the future. This deters biggest selling point of the company - security and privacy.

Today, people are divided into views and opinions. It has become a national or rather debate worldwide. It is a debate for anyone owning an iPhone. Both Apple and the FBI are trying to use this opportunity to tell people why everyone is right, and there is no denying that each is in its own way. And that has made it an extremely complex issue to deal with as Apple casts its waning iPhone as a single protector of your data and the FBI is trying to pave the way for access to public data with the terrible incident in the curtain background. Both accusations have been leveled accusations, and finally, the Court will decide the fate.

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