Twitter: Scope of brands increases due to the influencers of social media

Social networking are solidifying their presence on various platforms such as site micro-blogging Twitter as your friend or family member, leading to a better positioning and increased sales for various brands, a new study has revealed. Nearly 40 percent of respondents said they have purchased an item online after see it used by a factor of influence on Instagram, Twitter, Vine or YouTube, according to the study by Twitter and firm market analysis Annalect.

About 20 percent of respondents said they shared something they saw from a factor of influence, while a third of the millennial generation (those born in the two decades after 1980) reported that follow a factor of social media influence on Twitter or vine, adweek.com reported. The influential marketers are using social media to build relationships with people An influencer can reach consumers through blogs and social networks that brands may not be able to. Some time ago, "marketers would household names on the front of cereal boxes," Jeffrey Graham, vice president of market research and knowledge in Twitter, was quoted as saying. "Now, influencers online can sell other products to anyone with a smartphone," said Graham.

From the results, the researchers surveyed more than 300 users to see how they responded to influence factors of the brand. In the second part of the study, the researchers studied how 500 users exposed to display ads and other traditional digital formats compared to view the contents of a factor of social media influence. The number of influential people from various walks of life had also increased dramatically in several social media platforms, the authors said. "This is telling us is that you do not have to be a star of mass media or a household name to be influential and indeed lead people to buy things," Graham said.

According owned by Twitter niche talent agency, the number of people influential social media available for brands has grown from 6,000 to over 25,000 in a year.