Xiaomi launches accessories online shop in the United States, Europe

Leading smartphone maker Xiaomi China has launched an accessory shop online in the United States and major European countries, as it expands in lucrative Western markets.

Xiaomi mi.com launched in France, Britain and Germany on Tuesday, he said in a statement. The store went online in the United States on Monday, he said.

Xiaomi, which was only founded in 2010 by entrepreneur Lei Jun has been outstanding in the fierce market smartphones in China by delivering high performance products at low prices. In just five years, the Chinese firm has become the number three vendor of smartphones in the world, behind only Apple and Samsung of South Korea, with rapid growth in emerging countries.

Now mi.com launch marks the movement of the mark in the established western markets. A company spokesman told AFP on Tuesday that the site is restricted to accessories.

Offer products include a fitness band $ 14.99 compared to $ 99.99 for the mid-range crawler headquarters in San Francisco jaw, $ 79.99 headphones and cells of the battery as inexpensive as $ 9.99, according to the website.

Shipments are currently limited to the four countries, the company said. However, Xiaomi has signaled its intention to offer more products to consumers in the US and Europe. It has enjoyed great success in its home market of China, and a market share of 13.7 percent held only behind US rival Apple in the first quarter of 2015.

Consumers have taken their products that often undermine foreign rivals. High-end Xiaomi Mi 4 with 64 GB of memory lists for $ 410, less than half the retail price of a Chinese $ 998 Redmi 2 Your Apple iPhone model 6. budget comparable only $ 115.

It was the company's top smart phones in China during 2014, citing sales of more than 61 million smartphones, 227 percent since 2013. The Xiaomi products launched outside the mainland in Hong Kong and Taiwan, as well as the Southeast Asia, but has yet to expand its presence in developed countries.

Hugo Barra, vice president of Global Xiaomi, said in the statement that he was "truly excited to offer a selection of our best-selling accessories" for consumers in the West.

He added: "We hope to bring more products My long time for the US and Europe."