Growth of US users of Twitter posts as revenue jumps

Twitter released its latest earnings report Tuesday, raising some eyebrows in the process. The company has been struggling with a slow user growth for some time, and details of its most recent quarter, which ended June 30, also served disturbing news.

Even the slow growth prompted Anthony Nolo, CFO of Twitter to warn investors that the company does not expect to see a sustained, significant growth in its user base to "a considerable amount of time."

Twitter reported that the number of monthly active users on the microblogging site reached 316 million worldwide, marking an increase of 8 million users in the previous quarter. However, to bring those who do not have the application, but instead receive tweets via SMS, and the user base stands at 304 million, up only $ 2 million in the previous quarter.

That's a 1 percent quarterly increase and marks sad slower growth rate of Twitter since its IPO in 2013 - just the type of data to calm the frayed nerves of investors concerned.


Related: DT guide on the use of Twitter

Even more troubling were the figures from the US, the market offered by the company with most of its revenue. Territory of origin of Twitter currently has 65 million active users (excluding SMS) - the same as the previous quarter.

There is little doubt that the company has, in recent months, been working diligently to try to attract more users, but the low rate of enrollment will continue to frustrate executives still looking for an effective solution.

Recent efforts to increase the exposure of the web and make it more attractive have included the inclusion of data from Twitter in Google search results, a more concerted effort to reduce harassment and abuse in service, increased functionality multimedia, and above all, the design changes specifically aimed at attracting new users.

Related: How to become famous Twitter in 7 Easy Steps

Despite concerns about the growth of users, the company could at least point to some promising revenue figures in its latest earnings report. For the period ended June 30 tweet generated $ 502.4 million in revenue, up from $ 312.2 million last year. However, costly investments in infrastructure and talent left the company with losses totaling $ 136.7 million, $ 8 more than in the same period of the previous year.

Current difficulties of the company were put into sharp focus at the beginning of this month when Dick Costolo resigned as CEO following growing pressure to increase business performance.

Twitter co-founder Jack Dorsey, who has taken over as interim CEO, commented on the latest financial statements of the company, saying that despite some "good progress" in monetizing, "we are not satisfied with our growth in the audience. "

He added that to realize the full potential of the service, the company needs to improve in three main areas: "Ensuring the more disciplined execution, simplify our service Twitter to deliver value faster, and better communicate that value."