Twitter names former chief technology officer of Facebook to its board

Twitter said it had appointed former Facebook CTO Bret Taylor of its board, effective immediately. Taylor is currently the executive director of Quip start.

Taylor became the chief technology officer of Facebook after it acquired FriendFeed, the social network he co-founded in 2007. Before that, he was a product manager at home alphabet Inc Google, where he co-created maps of Google and started group of Google developer products.

It was only recently that highlighted reports Twitter has hired a UI designer who used to work for Apple. Alessandro Sabatelli joined Twitter as the Director of AR and VR. Sabatelli was the CEO of a company he founded called Ixomoxi, which created an Augmented Reality application for music festivals - called Lucy - aimed at millennials. Lucy Sabatelli application that adds real-time filter seems to point to similar features from periscope.

A focus on AR and VR is the latest in a series of measures aimed at revitalizing the social network measure. How exactly fit VR and AR is unknown, and open to speculation.

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Twitter: Scope of brands increases due to the influencers of social media

Social networking are solidifying their presence on various platforms such as site micro-blogging Twitter as your friend or family member, leading to a better positioning and increased sales for various brands, a new study has revealed. Nearly 40 percent of respondents said they have purchased an item online after see it used by a factor of influence on Instagram, Twitter, Vine or YouTube, according to the study by Twitter and firm market analysis Annalect.

About 20 percent of respondents said they shared something they saw from a factor of influence, while a third of the millennial generation (those born in the two decades after 1980) reported that follow a factor of social media influence on Twitter or vine, adweek.com reported. The influential marketers are using social media to build relationships with people An influencer can reach consumers through blogs and social networks that brands may not be able to. Some time ago, "marketers would household names on the front of cereal boxes," Jeffrey Graham, vice president of market research and knowledge in Twitter, was quoted as saying. "Now, influencers online can sell other products to anyone with a smartphone," said Graham.

From the results, the researchers surveyed more than 300 users to see how they responded to influence factors of the brand. In the second part of the study, the researchers studied how 500 users exposed to display ads and other traditional digital formats compared to view the contents of a factor of social media influence. The number of influential people from various walks of life had also increased dramatically in several social media platforms, the authors said. "This is telling us is that you do not have to be a star of mass media or a household name to be influential and indeed lead people to buy things," Graham said.

According owned by Twitter niche talent agency, the number of people influential social media available for brands has grown from 6,000 to over 25,000 in a year.

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Growth of US users of Twitter posts as revenue jumps

Twitter released its latest earnings report Tuesday, raising some eyebrows in the process. The company has been struggling with a slow user growth for some time, and details of its most recent quarter, which ended June 30, also served disturbing news.

Even the slow growth prompted Anthony Nolo, CFO of Twitter to warn investors that the company does not expect to see a sustained, significant growth in its user base to "a considerable amount of time."

Twitter reported that the number of monthly active users on the microblogging site reached 316 million worldwide, marking an increase of 8 million users in the previous quarter. However, to bring those who do not have the application, but instead receive tweets via SMS, and the user base stands at 304 million, up only $ 2 million in the previous quarter.

That's a 1 percent quarterly increase and marks sad slower growth rate of Twitter since its IPO in 2013 - just the type of data to calm the frayed nerves of investors concerned.


Related: DT guide on the use of Twitter

Even more troubling were the figures from the US, the market offered by the company with most of its revenue. Territory of origin of Twitter currently has 65 million active users (excluding SMS) - the same as the previous quarter.

There is little doubt that the company has, in recent months, been working diligently to try to attract more users, but the low rate of enrollment will continue to frustrate executives still looking for an effective solution.

Recent efforts to increase the exposure of the web and make it more attractive have included the inclusion of data from Twitter in Google search results, a more concerted effort to reduce harassment and abuse in service, increased functionality multimedia, and above all, the design changes specifically aimed at attracting new users.

Related: How to become famous Twitter in 7 Easy Steps

Despite concerns about the growth of users, the company could at least point to some promising revenue figures in its latest earnings report. For the period ended June 30 tweet generated $ 502.4 million in revenue, up from $ 312.2 million last year. However, costly investments in infrastructure and talent left the company with losses totaling $ 136.7 million, $ 8 more than in the same period of the previous year.

Current difficulties of the company were put into sharp focus at the beginning of this month when Dick Costolo resigned as CEO following growing pressure to increase business performance.

Twitter co-founder Jack Dorsey, who has taken over as interim CEO, commented on the latest financial statements of the company, saying that despite some "good progress" in monetizing, "we are not satisfied with our growth in the audience. "

He added that to realize the full potential of the service, the company needs to improve in three main areas: "Ensuring the more disciplined execution, simplify our service Twitter to deliver value faster, and better communicate that value."

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Be original! Twitter is pulling down tweets that are copied

Copying is the best form of flattery, it is said. However, when someone copies your work become very annoying. What we all need is credit where it is due.

The rules are also valid for the tweets. And Twitter has realized this and has begun to take corrective measures to ensure that the tweets are not copied shamelessly. Through a support page, Twitter allows users to report a copyright infringement in tweets.

According to a report in the Verge, "staff members tweet weed through claims to decide what seems valid. If you decide to go ahead with the application, Twitter can then remove or delete the tweet. The company policy is then given to the offending user ten days to file a counter notification. Twitter also publishes the DMCA requests publicly Chilling Effects website, although records of this particular claim does not appear to be on the site yet. Twitter declined to comment for this story. "

However, as discovered by the user of Twitter (PlagiarismBad), Twitter has begun to break down tweets that violate copyright guidelines.

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Twitter broadens character limit DM 140 to 10,000 characters

It seems Twitter is betting heavily by private courier. In his blog for developers, the company announced that would get rid of the 140 character limit on direct mail. Now will allow users to send direct messages that are 10,000 characters.

Now if you are wondering if your tweets will soon support more than 140-characters, then the answer is a clear "no". "You may be wondering what this means for the public part of Twitter. Nothing! Tweets remain the 140 characters that are today," the company wrote in a blog.

Needless to say, with the fierce competition in the space of messages with the likes of WhatsApp and Facebook Messenger, the company that knows IM is a big problem in the future. However, the new changes will not come until July. Moreover, Twitter has some recommendations so that applications and services can handle longer messaging format. Blog users ask, "API additions review, update their GET requests so it will be able to receive all the text length DM and adjust their application UI to accommodate the text and DM.

Interestingly, this news comes the same day as co-founder Dick Costolo decided to resign as CEO. Co-founder Jack Dorsey, who served as CEO during the early years of Twitter, temporarily take the reins while the San Francisco company seeks a permanent replacement. Investors greeted the move with enthusiasm, boosting shares of Twitter to nearly 6 percent in late trading after the announcement Thursday afternoon. Both Dorsey and Costolo, however, expressed confidence in the leadership of the company and said the board does not seek big changes.

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