Google introduces new video ads on YouTube 360 degree

Google now will make your ads a little more interactive. Google owned YouTube now support video ads 360 degrees in Chrome, Android and iOS.

According to Google's blog Inside AdWords, the Bud Light beer brand is the first advertiser to take advantage of the new feature, running on the platform of Google TrueView ad. Users can use your mouse to look around the field while using a PC, or you can just move your smartphone to change your POV 360 degrees.

The company states that s soon as the ability to create 360 ​​video was available for YouTube creators, manufacturers immediately started experimenting with this new tool. Brands like Coca-Cola and Nike, among others have already shown impressive videos. The Coca-Cola 360 degrees video to celebrate the 100th anniversary of her curvaceous bottle had a 36 percent higher rate than standard video view, the report said.

It is believed that consumer interaction and sustained attention makes advertisers happy. If a user wants to advertise a video of 360 degrees, which will have to use a camera that supports Google. Ricoh devices are compatible Theta, Kodak SP360, Giroptic 360cam and actual IC Tech Allie.

According to an earlier report, released YouTube video support 360 degrees Android in March. The news was announced on YouTube Creator of the blog which stated that with this feature, viewers can see the stage and the audience of a concert or might even have a choose-your-own-adventure video where people see a different story depending of where they are.